Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Tag: social media
9 Steps to a Successful Social Media Audit
It’s time to stop posting and running without gauging your social media performance! Have you conducted a social media audit lately? To have a healthy social media strategy, conduct social media audits every 6 to 12 months! Use these 9 steps to get you started. 1. Check your profile on all platforms Are your cover Read More
How to Survive and Thrive a Crisis
Facing a major organizational crisis may be daunting, and in the times of “cancel culture”, it is more important than ever that your company or brand not only survives a crisis, but thrives when it is all said and done. Here are our must follow steps to navigate a crisis: 1. Practice your Crisis Communications Read More
Kwame Weekes preaches comedy, content and concepts
On the day we agreed to meet #GreatmomentsinPNMHistory was trending on Twitter and every social media influencer with a sizable audience including my interviewee, chimed in with images of every great Trinbagonian thing that was red. As I sat down for our meeting, I had an inclining that Kwame Weekes, who for many is now Read More
Media, Misinformation and Mitigation
In the technologically driven world we live in today, fabricated stories posing as serious journalism are not likely to go away. Even as people continue to recognize that fake news causes confusion about current issues and events, they continue to circulate it. The news media has written a lot about fake news and other forms of misinformation, Read More
8 Marketing Promotions that really work
When it comes to marketing promotions, timing is everything. Here are some ways the timing of your promotions can boost sales. 1. Seasonal promotions: Some promotions work best when timed to the seasons, such as furniture sales for new brides in June, or back-to-school supplies at the end of summer. 2. Holiday promotions: These days, it’s basically an American Read More
5 Myths of the Newsroom
The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.” The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More
5 tips for Going Brave in the Digital Age
On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More
5 reasons the Bra Festival was a BIG PR success
Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More