It’s time to stop posting and running without gauging your social media performance! Have you conducted a social media audit lately? To have a healthy social media strategy, conduct social media audits every 6 to 12 months! Use these 9 steps to get you started. 1. Check your profile on all platforms Are your cover Read More
Tag: Facebook
Kwame Weekes preaches comedy, content and concepts
On the day we agreed to meet #GreatmomentsinPNMHistory was trending on Twitter and every social media influencer with a sizable audience including my interviewee, chimed in with images of every great Trinbagonian thing that was red. As I sat down for our meeting, I had an inclining that Kwame Weekes, who for many is now Read More
5 tips for Going Brave in the Digital Age
On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 business lessons learnt from Facebook’s Maxine Williams
On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More
When Fake News hits- Here’s What to do
On any given day, logging into your social media account presents you with the task of deciphering what news is real and what’s fake. Most of us can quickly tell the difference between bona fide news coverage and information that is blatantly false. We also understand the concept of tabloid journalism and how some publications like Read More
How to Build Buzz for Your Business using Breaking News Alerts
We are living in an age where you have more outlets than ever before to get your news out: on your television, on your computer, on the radio, in the newspaper, and on your phone. But did you know that you can use breaking news to promote your book or business? If a certain news Read More
3 Steps to Dynamic Infographics
Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the Read More
6 Best Practices for your Facebook Contest
Have you been thinking of running a Facebook contest for your business? We recently sat down with a client who is ready to develop one for his page in 2016. Before we get started with them however, it is critical that everyone is up to date on Facebook contest best practices to ensure the contest Read More
5 Brand Marketing Tools on our Watch List
At Brownie Communication Concepts, we’re always excited to learn of new marketing tools that are designed to help build stronger strategies and enhance your brand’s goals and objectives. As a start-up it is even more useful to keep abreast of the latest developments in our field, and learn as much as we can of how it works Read More