Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Category: Small Biz Comms
7 Golden Rules of PR Crisis Management
When you organization faces a crisis, your crisis management team must stay ahead of the narrative to protect the brand from future damage and ensure that it continues to serve its customers, staff and other stakeholders in the best way possible. Start with these seven Golden Rules: 1. Take responsibility First off, don’t try to Read More
9 Steps to a Successful Social Media Audit
It’s time to stop posting and running without gauging your social media performance! Have you conducted a social media audit lately? To have a healthy social media strategy, conduct social media audits every 6 to 12 months! Use these 9 steps to get you started. 1. Check your profile on all platforms Are your cover Read More
It’s time to plan this year’s PR activities
Ok so you’ve made a solid PR plan for your business in 2022 right…or have you? 🤔 Well maybe you’re still working on it…don’t worry we understand! Nevertheless we thought we’d drop some knowledge on how best you may start planning your use of Public Relations this year. Here’s a helpful tip: Go through each Read More
How to Survive and Thrive a Crisis
Facing a major organizational crisis may be daunting, and in the times of “cancel culture”, it is more important than ever that your company or brand not only survives a crisis, but thrives when it is all said and done. Here are our must follow steps to navigate a crisis: 1. Practice your Crisis Communications Read More
The show must go on- TV6’s Achsah Gulston creates content that connects with audiences
By: Natasha M. Brown What most viewers of CCNTV6’s morning show “The Morning Edition” see when they tune in are well planned segments, original curated content, and lively interviews. What they don’t see is the trust between a host and his producer to guide him through the programme for two hours of live broadcast TV, Read More
Kwame Weekes preaches comedy, content and concepts
On the day we agreed to meet #GreatmomentsinPNMHistory was trending on Twitter and every social media influencer with a sizable audience including my interviewee, chimed in with images of every great Trinbagonian thing that was red. As I sat down for our meeting, I had an inclining that Kwame Weekes, who for many is now Read More
Infographic: Delivering More Customer Value
Three ways to deliver more customer value than your competitors: 1. Win through lower price; 2. Helping customers reduce their other costs; 3. Winning through offering more benefits to the customer! Find unique ways to incorporate these in your business
Media, Misinformation and Mitigation
In the technologically driven world we live in today, fabricated stories posing as serious journalism are not likely to go away. Even as people continue to recognize that fake news causes confusion about current issues and events, they continue to circulate it. The news media has written a lot about fake news and other forms of misinformation, Read More
8 Marketing Promotions that really work
When it comes to marketing promotions, timing is everything. Here are some ways the timing of your promotions can boost sales. 1. Seasonal promotions: Some promotions work best when timed to the seasons, such as furniture sales for new brides in June, or back-to-school supplies at the end of summer. 2. Holiday promotions: These days, it’s basically an American Read More