6 easy steps to fostering a GREAT relationship with the media

Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More

5 reasons the Bra Festival was a BIG PR success

Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More

Infographic: 10 Better ways to say “No Comment”

One of the worst things you can tell a reporter who seeks answers to a particular matter is “no comment”. It may cast aspersion on your company’s reputation or give you a failing grade in the court of public opinion. Instead, use one of these ten better ways of not commenting when in a media Read More