The show must go on- TV6’s Achsah Gulston creates content that connects with audiences

By: Natasha M. Brown What most viewers of CCNTV6’s morning show “The Morning Edition” see when they tune in are well planned segments, original curated content, and lively interviews. What they don’t see is the trust between a host and his producer to guide him through the programme for two hours of live broadcast TV, Read More

5 Myths of the Newsroom

The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.”  The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More

5 reasons the Bra Festival was a BIG PR success

Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More

6 hard truths about Media Relations and Media Coverage

The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some  hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More