Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Tag: Public Relations
7 Golden Rules of PR Crisis Management
When you organization faces a crisis, your crisis management team must stay ahead of the narrative to protect the brand from future damage and ensure that it continues to serve its customers, staff and other stakeholders in the best way possible. Start with these seven Golden Rules: 1. Take responsibility First off, don’t try to Read More
It’s time to plan this year’s PR activities
Ok so you’ve made a solid PR plan for your business in 2022 right…or have you? 🤔 Well maybe you’re still working on it…don’t worry we understand! Nevertheless we thought we’d drop some knowledge on how best you may start planning your use of Public Relations this year. Here’s a helpful tip: Go through each Read More
5 Myths of the Newsroom
The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.” The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More
5 tips for Going Brave in the Digital Age
On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More
5 reasons the Bra Festival was a BIG PR success
Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More
Nailing the Public Relations Planning Process
Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 business lessons learnt from Facebook’s Maxine Williams
On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More
Infographic: 10 Better ways to say “No Comment”
One of the worst things you can tell a reporter who seeks answers to a particular matter is “no comment”. It may cast aspersion on your company’s reputation or give you a failing grade in the court of public opinion. Instead, use one of these ten better ways of not commenting when in a media Read More