8 Marketing Promotions that really work

When it comes to marketing promotions, timing is everything. Here are some ways the timing of your promotions can boost sales. 1.  Seasonal promotions: Some promotions work best when timed to the seasons, such as furniture sales for new brides in June,  or back-to-school supplies at the end of summer. 2.  Holiday promotions: These days, it’s basically an American Read More

5 business lessons learnt from Facebook’s Maxine Williams

On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching  and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More

3 Steps to Dynamic Infographics

Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the Read More