Kwame Weekes preaches comedy, content and concepts

On the day we agreed to meet #GreatmomentsinPNMHistory was trending on Twitter and every social media influencer with a sizable audience including my interviewee, chimed in with images of every great Trinbagonian thing that was red. As I sat down for our meeting, I had an inclining that Kwame Weekes, who for many is now Read More

5 tips for Going Brave in the Digital Age

On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More

3 Steps to Dynamic Infographics

Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the Read More

The Social Networks to focus on by Industry

Regardless of what field of work you’re in, your company should have a social media presence, and it is important to note which social network is best suited to your industry. We’ve looked at several industries and what social media accounts they’re most successful in and compiled them for you. Every business is different and Read More