It’s time to stop posting and running without gauging your social media performance! Have you conducted a social media audit lately? To have a healthy social media strategy, conduct social media audits every 6 to 12 months! Use these 9 steps to get you started. 1. Check your profile on all platforms Are your cover Read More
Tag: branding
Infographic: Delivering More Customer Value
Three ways to deliver more customer value than your competitors: 1. Win through lower price; 2. Helping customers reduce their other costs; 3. Winning through offering more benefits to the customer! Find unique ways to incorporate these in your business
5 tips for Going Brave in the Digital Age
On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More
Infographic: Communicating Brand Image
There are five key points to consider when defining and maintaining a successful brand. Consider these when building your brand image: Vision, Culture, Innovation, Action and Value!
Infographic: 8 ways to position your Brand
Businesses, especially startups need to create a unique positioning to customers, and a reason to buy/experience them for the first time.
5 steps to branding success
“We’re going to be green.” “We’re going to be the company that cares.” “We’re going to be luxury,” are just some of the brand identities startups come up with to differentiate themselves from the hundreds of new businesses that pop up each year. At Brownie Communication Concepts “we tailor our services to the needs of Read More
Get going on Google+
Google+ It’s been around for a while, but most people (we’ll admit this includes us) are still a little unsure about how to use this platform effectively. So we’ve decided to dig some more into everything that can be done to market or grow businesses on this platform. The profile you create on Google + Read More
The 6 Principles Star Brands have in common
As Entrepreneurs, we all aspire to form a business that would one day reflect the star qualities and magnitude of Global heavyweights like Nike, Apple and Coca-Cola. We must first start by recognizing that star brands don’t become stars overnight. At Brownie Communication Concepts we’re continuously inspired by these brands and the many smart and assertive choices Read More