5 tips for Going Brave in the Digital Age

On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More

5 business lessons learnt from Facebook’s Maxine Williams

On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching  and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More

6 Work-Related Trends that will Die in 5 years

On Monday 23rd March, 2015, across the twin-island nation of Trinidad and Tobago, thousands of commuters were stranded in their cars and on the roadsides due to an unannounced day of policing which involved roadblocks and individual examination of vehicles. With many frustrated employees doing their best to get to work and begin their duties Read More

2 Free ways to market your startup

You’re done with your new business plan, and your products and services are ready to be launched. The big question now is: How do you get others to know about your startup? Without a doubt, successfully marketing a new company is one of the most difficult parts about starting a business. With so many startups Read More

If you want to land a TV spot this year, know the Seasonal Calendar

  The first month of every new year is a time for many to reflect on the goals you’ve set for yourself and your business. If one of these goals include air time on a local television station of your choice it would be wise to know how producers schedule their programming. Breaking news is inherently Read More