How to Determine your Company’s Marketing Budget

As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More

If you want to land a TV spot this year, know the Seasonal Calendar

  The first month of every new year is a time for many to reflect on the goals you’ve set for yourself and your business. If one of these goals include air time on a local television station of your choice it would be wise to know how producers schedule their programming. Breaking news is inherently Read More