Ok so you’ve made a solid PR plan for your business in 2022 right…or have you? 🤔
Well maybe you’re still working on it…don’t worry we understand! Nevertheless we thought we’d drop some knowledge on how best you may start planning your use of Public Relations this year.
Here’s a helpful tip:
Go through each media type and write out how it supports your overall strategy, to keep the purpose in focus when working through your objectives and tactics.
For example:
🔸We will use paid media (advertising) to…
🔸We will use earned media(free publicity, public awareness, word of mouth) to…
🔸We will use shared media (Facebook, Twitter, Instagram) media to…
🔸We will use owned media (blogs, website) to…
Hope this tidbit helps, and if you need more assistance getting it done, feel free to contact us at natasha@browniecomms.com to get started on this year’s PR activities!