Nailing the Public Relations Planning Process

Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More

Search, Social, and Content: 3 Key Considerations for Marketing your Website

As Entrepreneurs, it is sometimes challenging trying to figure out your marketing plan when you’re about to launch your product or service. So, where should you begin? Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales, are Search, Social and Content. It’s not Read More

Get going on Google+

Google+  It’s been around for a while, but most people (we’ll admit this includes us) are still a little unsure about how to use this platform effectively. So we’ve decided to dig some more into everything that can be done to market or grow businesses on this platform. The profile you create on Google + Read More

How to use social media to generate leads

You don’t have to use social media to generate leads for business, but why wouldn’t you? Your current and potential customers very likely are using social media and you should be paying attention to what they’re interested in and posting about. The fact that Tweets and Facebook posts are indexed by search engines like Google means that Read More

10 Websites for Startups: A Review

Recently we came across an article from Inc. titled “”50 websites your startup needs to succeed”. The list states Facebook and LinkedIn as obvious choices for startups and goes across the spectrum of needs for entrepreneurs: from advice on the law, to managing your own books. We’ve broken down the list of 50 and provided a Read More