When you organization faces a crisis, your crisis management team must stay ahead of the narrative to protect the brand from future damage and ensure that it continues to serve its customers, staff and other stakeholders in the best way possible. Start with these seven Golden Rules: 1. Take responsibility First off, don’t try to Read More
Tag: crisis communications
How to Survive and Thrive a Crisis
Facing a major organizational crisis may be daunting, and in the times of “cancel culture”, it is more important than ever that your company or brand not only survives a crisis, but thrives when it is all said and done. Here are our must follow steps to navigate a crisis: 1. Practice your Crisis Communications Read More
Infographic: 10 Better ways to say “No Comment”
One of the worst things you can tell a reporter who seeks answers to a particular matter is “no comment”. It may cast aspersion on your company’s reputation or give you a failing grade in the court of public opinion. Instead, use one of these ten better ways of not commenting when in a media Read More
7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client
On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More