6 hard truths about Media Relations and Media Coverage

The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some  hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More

7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client

On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More