On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More
Tag: social media
When Fake News hits- Here’s What to do
On any given day, logging into your social media account presents you with the task of deciphering what news is real and what’s fake. Most of us can quickly tell the difference between bona fide news coverage and information that is blatantly false. We also understand the concept of tabloid journalism and how some publications like Read More
5 Tools for Better Online Brand Management
Whether you are a worldwide business with millions of customers or just a simple startup that is making its first journey into the world of the internet, how others see and feel about your brand is extremely important. The product, service and experience that your brand and online identity represent will be a huge factor Read More
3 Steps to Dynamic Infographics
Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the Read More
6 Best Practices for your Facebook Contest
Have you been thinking of running a Facebook contest for your business? We recently sat down with a client who is ready to develop one for his page in 2016. Before we get started with them however, it is critical that everyone is up to date on Facebook contest best practices to ensure the contest Read More
Search, Social, and Content: 3 Key Considerations for Marketing your Website
As Entrepreneurs, it is sometimes challenging trying to figure out your marketing plan when you’re about to launch your product or service. So, where should you begin? Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales, are Search, Social and Content. It’s not Read More
5 Simple Steps to Market your Event with Social Media
To prepare for a highly successful, engaging event, your social media team should follow these 5 things: 1. Gauge conversations taking place leading up to the event In preparation for an event, it’s useful for your social media team to monitor conversations, industry keywords, hashtags, and key influencers through Hootsuite by setting up relevant search streams and Read More
How to use social media to generate leads
You don’t have to use social media to generate leads for business, but why wouldn’t you? Your current and potential customers very likely are using social media and you should be paying attention to what they’re interested in and posting about. The fact that Tweets and Facebook posts are indexed by search engines like Google means that Read More
How to Determine your Company’s Marketing Budget
As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More
The Social Networks to focus on by Industry
Regardless of what field of work you’re in, your company should have a social media presence, and it is important to note which social network is best suited to your industry. We’ve looked at several industries and what social media accounts they’re most successful in and compiled them for you. Every business is different and Read More