The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.” The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More
Author: brownie
5 tips for Going Brave in the Digital Age
On February 27th, 2018, the Public Relations Association of Trinidad and Tobago (PRATT) hosted its 2nd interactive session for the year titled “Going Brave in the Digital Age” at the BPTT box at the Queen’s Park Oval, Port of Spain. The venue was fitting given that one of the panelists for the event was Mrs. Read More
Infographic: Communicating Brand Image
There are five key points to consider when defining and maintaining a successful brand. Consider these when building your brand image: Vision, Culture, Innovation, Action and Value!
5 reasons the Bra Festival was a BIG PR success
Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More
Nailing the Public Relations Planning Process
Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 business lessons learnt from Facebook’s Maxine Williams
On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More
Infographic: 10 Better ways to say “No Comment”
One of the worst things you can tell a reporter who seeks answers to a particular matter is “no comment”. It may cast aspersion on your company’s reputation or give you a failing grade in the court of public opinion. Instead, use one of these ten better ways of not commenting when in a media Read More
When Fake News hits- Here’s What to do
On any given day, logging into your social media account presents you with the task of deciphering what news is real and what’s fake. Most of us can quickly tell the difference between bona fide news coverage and information that is blatantly false. We also understand the concept of tabloid journalism and how some publications like Read More
Infographic: 5 Dimensions of Brand Associations
Brands are strong when their very name connotes positive attributes, sound benefits, the company’s values, personality & users in the buyer’s mind.