Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Tag: PR
7 Golden Rules of PR Crisis Management
When you organization faces a crisis, your crisis management team must stay ahead of the narrative to protect the brand from future damage and ensure that it continues to serve its customers, staff and other stakeholders in the best way possible. Start with these seven Golden Rules: 1. Take responsibility First off, don’t try to Read More
It’s time to plan this year’s PR activities
Ok so you’ve made a solid PR plan for your business in 2022 right…or have you? 🤔 Well maybe you’re still working on it…don’t worry we understand! Nevertheless we thought we’d drop some knowledge on how best you may start planning your use of Public Relations this year. Here’s a helpful tip: Go through each Read More
5 Myths of the Newsroom
The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.” The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More
5 reasons the Bra Festival was a BIG PR success
Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some  hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 business lessons learnt from Facebook’s Maxine Williams
On Monday 10th April, 2017 I sat outside Lecture Theatre E of the Teaching  and Learning Complex of the University of the West Indies, St. Augustine Campus with a handful of people who like me just HAD to reach early for the evening’s lecture . A trickle of well-known faces in the local PR and Read More
7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client
On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More
5 PR angles that immediately pique journalists’ interest
Do you ever get questioned about the type of stories that make it to certain publications? We get that question a lot. It’s certainly a fact that specific PR angles or news stories are more favourable to reporters, editors and producers, and lead to them putting your story out there. It all starts by piquing their Read More