Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Tag: media
9 Steps to a Successful Social Media Audit
It’s time to stop posting and running without gauging your social media performance! Have you conducted a social media audit lately? To have a healthy social media strategy, conduct social media audits every 6 to 12 months! Use these 9 steps to get you started. 1. Check your profile on all platforms Are your cover Read More
The show must go on- TV6’s Achsah Gulston creates content that connects with audiences
By: Natasha M. Brown What most viewers of CCNTV6’s morning show “The Morning Edition” see when they tune in are well planned segments, original curated content, and lively interviews. What they don’t see is the trust between a host and his producer to guide him through the programme for two hours of live broadcast TV, Read More
Media, Misinformation and Mitigation
In the technologically driven world we live in today, fabricated stories posing as serious journalism are not likely to go away. Even as people continue to recognize that fake news causes confusion about current issues and events, they continue to circulate it. The news media has written a lot about fake news and other forms of misinformation, Read More
5 reasons the Bra Festival was a BIG PR success
Our client Peridot Webster-Steele, the owner and proprietor of “Peri’s Plus Limited”, a bra boutique based in Couva, Trinidad, W.I. is known for having innovative, challenging and unique ways of setting her apart from others in the undergarment industry. And so it came at no surprise to us when she first said she wanted to Read More
Nailing the Public Relations Planning Process
Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
How to Build Buzz for Your Business using Breaking News Alerts
We are living in an age where you have more outlets than ever before to get your news out: on your television, on your computer, on the radio, in the newspaper, and on your phone. But did you know that you can use breaking news to promote your book or business? If a certain news Read More
The Social Networks to focus on by Industry
Regardless of what field of work you’re in, your company should have a social media presence, and it is important to note which social network is best suited to your industry. We’ve looked at several industries and what social media accounts they’re most successful in and compiled them for you. Every business is different and Read More
Why Startups need to be Presskit Ready
We’d be the first to admit that pre-packed information with a lot of spin is no fun for any journalist to receive. They increasingly prefer fresh information, or interviews with a company’s founder/s to help them generate the news as they see it. As a startup however, journalists may not have discovered your website or Read More