Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More
Tag: communications
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
Infographic: 10 Better ways to say “No Comment”
One of the worst things you can tell a reporter who seeks answers to a particular matter is “no comment”. It may cast aspersion on your company’s reputation or give you a failing grade in the court of public opinion. Instead, use one of these ten better ways of not commenting when in a media Read More
Infographic: 5 Dimensions of Brand Associations
Brands are strong when their very name connotes positive attributes, sound benefits, the company’s values, personality & users in the buyer’s mind.
7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client
On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More