On any given day, logging into your social media account presents you with the task of deciphering what news is real and what’s fake. Most of us can quickly tell the difference between bona fide news coverage and information that is blatantly false. We also understand the concept of tabloid journalism and how some publications like Read More
Category: Small Biz Comms
Infographic: 5 Dimensions of Brand Associations
Brands are strong when their very name connotes positive attributes, sound benefits, the company’s values, personality & users in the buyer’s mind.
7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client
On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More
Infographic: Advertising vs. Brand Building
Where should you focus your efforts as a small business-Advertising or Brand Building? This helpful infographic will assist you in your decision.
5 PR angles that immediately pique journalists’ interest
Do you ever get questioned about the type of stories that make it to certain publications? We get that question a lot. It’s certainly a fact that specific PR angles or news stories are more favourable to reporters, editors and producers, and lead to them putting your story out there. It all starts by piquing their Read More
How to Build Buzz for Your Business using Breaking News Alerts
We are living in an age where you have more outlets than ever before to get your news out: on your television, on your computer, on the radio, in the newspaper, and on your phone. But did you know that you can use breaking news to promote your book or business? If a certain news Read More
Infographic: 8 ways to position your Brand
Businesses, especially startups need to create a unique positioning to customers, and a reason to buy/experience them for the first time.
