Ever wanted to do courses at Ivy League Universities like Harvard, M.I.T and Yale? Now you can without breaking the bank! We’ve found a great list of Free Online Courses on a range of topics that are sure to assist entrepreneurs and other creative people. Learning should be a lifelong commitment and here’s a list Read More
Category: Public Relations and Comms
How to use social media to generate leads
You don’t have to use social media to generate leads for business, but why wouldn’t you? Your current and potential customers very likely are using social media and you should be paying attention to what they’re interested in and posting about. The fact that Tweets and Facebook posts are indexed by search engines like Google means that Read More
6 Work-Related Trends that will Die in 5 years
On Monday 23rd March, 2015, across the twin-island nation of Trinidad and Tobago, thousands of commuters were stranded in their cars and on the roadsides due to an unannounced day of policing which involved roadblocks and individual examination of vehicles. With many frustrated employees doing their best to get to work and begin their duties Read More
How to Determine your Company’s Marketing Budget
As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More
Consider this Cost Reducing Strategy: Outsourcing
According to a recent study from insurance and human resources company Tag Employer Services, the No. 1 obstacle restricting business growth at midsize companies in the United States, is “creating greater efficiency.” One great way for startups to reduce the costs of their operations, and focus on efficiency, is to develop a strategy to convert as many Read More
10 Websites for Startups: A Review
Recently we came across an article from Inc. titled “”50 websites your startup needs to succeed”. The list states Facebook and LinkedIn as obvious choices for startups and goes across the spectrum of needs for entrepreneurs: from advice on the law, to managing your own books. We’ve broken down the list of 50 and provided a Read More
The Social Networks to focus on by Industry
Regardless of what field of work you’re in, your company should have a social media presence, and it is important to note which social network is best suited to your industry. We’ve looked at several industries and what social media accounts they’re most successful in and compiled them for you. Every business is different and Read More
6 steps to LinkedIn Advertising
LinkedIn Advertising Ad types There are three main types of LinkedIn Ads. Premium Display Ads allow you to share content with a targeted audience through display ads Email Marketing via Sponsored InMail deliver sponsored content directly to LinkedIn user inboxes Direct Sponsored Updates-Your updates will appear in the LinkedIn timelines of your target audience Read More
A beginner’s guide to Twitter Advertising
Not yet on Twitter, or wondering how Twitter advertising can help your small business? Then consider these facts: by June last year, nearly 80% of US marketers were using promoted Tweets, and Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. Advertising on this platform just got easier with this Read More
A beginner’s guide to Facebook Advertising
Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. For startups it is key to take advantage of Facebook, Twitter and other social networks which are filled with hundreds of millions of consumers. Read More