Recently we came across an article from Inc. titled “”50 websites your startup needs to succeed”. The list states Facebook and LinkedIn as obvious choices for startups and goes across the spectrum of needs for entrepreneurs: from advice on the law, to managing your own books. We’ve broken down the list of 50 and provided a Read More
Author: brownie
The Social Networks to focus on by Industry
Regardless of what field of work you’re in, your company should have a social media presence, and it is important to note which social network is best suited to your industry. We’ve looked at several industries and what social media accounts they’re most successful in and compiled them for you. Every business is different and Read More
6 steps to LinkedIn Advertising
LinkedIn Advertising Ad types There are three main types of LinkedIn Ads. Premium Display Ads allow you to share content with a targeted audience through display ads Email Marketing via Sponsored InMail deliver sponsored content directly to LinkedIn user inboxes Direct Sponsored Updates-Your updates will appear in the LinkedIn timelines of your target audience Read More
A beginner’s guide to Twitter Advertising
Not yet on Twitter, or wondering how Twitter advertising can help your small business? Then consider these facts: by June last year, nearly 80% of US marketers were using promoted Tweets, and Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. Advertising on this platform just got easier with this Read More
A beginner’s guide to Facebook Advertising
Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. For startups it is key to take advantage of Facebook, Twitter and other social networks which are filled with hundreds of millions of consumers. Read More
2 Free ways to market your startup
You’re done with your new business plan, and your products and services are ready to be launched. The big question now is: How do you get others to know about your startup? Without a doubt, successfully marketing a new company is one of the most difficult parts about starting a business. With so many startups Read More
Why Startups need to be Presskit Ready
We’d be the first to admit that pre-packed information with a lot of spin is no fun for any journalist to receive. They increasingly prefer fresh information, or interviews with a company’s founder/s to help them generate the news as they see it. As a startup however, journalists may not have discovered your website or Read More
Rate your Brand with these key questions
Rating your brand at the beginning of the year or over a period of time can be a very efficient way of taking note of not only where you stand, but where you stand in relation to your competitors. Below are some questions you should ask based on the top ten traits of the world’s strongest Read More
10 attributes of the World’s Strongest Brands
Managing and building brand equity has become a priority for companies of all sizes in all markets. According to Keller, Brand equity can help marketers focus, giving them a way to interpret their past marketing performance and design their future marketing programmes. Everything the company does can help enhance or detract from brand equity. Marketers Read More
If you want to land a TV spot this year, know the Seasonal Calendar
The first month of every new year is a time for many to reflect on the goals you’ve set for yourself and your business. If one of these goals include air time on a local television station of your choice it would be wise to know how producers schedule their programming. Breaking news is inherently Read More