Whether you are a worldwide business with millions of customers or just a simple startup that is making its first journey into the world of the internet, how others see and feel about your brand is extremely important. The product, service and experience that your brand and online identity represent will be a huge factor Read More
Author: brownie
3 Steps to Dynamic Infographics
Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the Read More
Carving An Identity: Tips on Branding Your Small Business
Branding is just as important for small businesses as it is for big names. Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not Read More
6 Best Practices for your Facebook Contest
Have you been thinking of running a Facebook contest for your business? We recently sat down with a client who is ready to develop one for his page in 2016. Before we get started with them however, it is critical that everyone is up to date on Facebook contest best practices to ensure the contest Read More
5 Marketing Strategies that don’t involve Social Media
When coming up with marketing plans for your business, social media has become a given. But what else can a business do to reach people? Here are some ideas that don’t involve likes, shares or tweets: Ambassador programmes An ambassador serves as representation for the brand and can help spread the word in his or Read More
5 steps to branding success
“We’re going to be green.” “We’re going to be the company that cares.” “We’re going to be luxury,” are just some of the brand identities startups come up with to differentiate themselves from the hundreds of new businesses that pop up each year. At Brownie Communication Concepts “we tailor our services to the needs of Read More
Search, Social, and Content: 3 Key Considerations for Marketing your Website
As Entrepreneurs, it is sometimes challenging trying to figure out your marketing plan when you’re about to launch your product or service. So, where should you begin? Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales, are Search, Social and Content. It’s not Read More
Get going on Google+
Google+ It’s been around for a while, but most people (we’ll admit this includes us) are still a little unsure about how to use this platform effectively. So we’ve decided to dig some more into everything that can be done to market or grow businesses on this platform. The profile you create on Google + Read More
4 Great Video Production Tools
Video-viewing has surged recently on social media and other content marketing channels and has become the go-to visual content for a vast majority of businesses. As Entrepreneurs it would be great to have video editing tools at our finger tips, tools that would prevent us from incurring additional costs from outsourcing video productions. These four video production Read More
5 Brand Marketing Tools on our Watch List
At Brownie Communication Concepts, we’re always excited to learn of new marketing tools that are designed to help build stronger strategies and enhance your brand’s goals and objectives. As a start-up it is even more useful to keep abreast of the latest developments in our field, and learn as much as we can of how it works Read More