Fostering great relations with key personnel in the media, is a great way of boosting your chances of landing media coverage. A lot of people find that although they are great with building relationships generally, it’s more challenging with the media. Follow these six easy steps/tips to put you on the right track with journalists Read More
Tag: reporters
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 PR angles that immediately pique journalists’ interest
Do you ever get questioned about the type of stories that make it to certain publications? We get that question a lot. It’s certainly a fact that specific PR angles or news stories are more favourable to reporters, editors and producers, and lead to them putting your story out there. It all starts by piquing their Read More
Why Startups need to be Presskit Ready
We’d be the first to admit that pre-packed information with a lot of spin is no fun for any journalist to receive. They increasingly prefer fresh information, or interviews with a company’s founder/s to help them generate the news as they see it. As a startup however, journalists may not have discovered your website or Read More