You’re done with your new business plan, and your products and services are ready to be launched. The big question now is: How do you get others to know about your startup? Without a doubt, successfully marketing a new company is one of the most difficult parts about starting a business. With so many startups Read More
Category: Public Relations and Comms
Why Startups need to be Presskit Ready
We’d be the first to admit that pre-packed information with a lot of spin is no fun for any journalist to receive. They increasingly prefer fresh information, or interviews with a company’s founder/s to help them generate the news as they see it. As a startup however, journalists may not have discovered your website or Read More
Rate your Brand with these key questions
Rating your brand at the beginning of the year or over a period of time can be a very efficient way of taking note of not only where you stand, but where you stand in relation to your competitors. Below are some questions you should ask based on the top ten traits of the world’s strongest Read More
10 attributes of the World’s Strongest Brands
Managing and building brand equity has become a priority for companies of all sizes in all markets. According to Keller, Brand equity can help marketers focus, giving them a way to interpret their past marketing performance and design their future marketing programmes. Everything the company does can help enhance or detract from brand equity. Marketers Read More
If you want to land a TV spot this year, know the Seasonal Calendar
The first month of every new year is a time for many to reflect on the goals you’ve set for yourself and your business. If one of these goals include air time on a local television station of your choice it would be wise to know how producers schedule their programming. Breaking news is inherently Read More
The 6 PR tips we employed as a startup
As a startup Brownie Communication Concepts faces several challenges, mainly relating to cutting through the smog of already well established competitors. While we find it useful to keep track of our competition’s moves, it is far more vital to stay obsessed with our own performance. In doing so we have made basic, easy to understand promises and Read More
PR’s evolution: 5 modern day tactics
As we look forward to 2015 it would be quite useful to pause and reflect on Public Relations as it was, and it’s evolution today. Some of the basic tenets of PR will of course always apply, and in that regard press conferences, media tours and press releases are expected to be used by Read More
Why we’re building our email database
If you have to choose between adding a subscriber to your email list or gaining a new Facebook fan, go for email every time As a small business, having been officially established a few months shy of a year, our focus has been clear: Build our clientele, network and make our presence known via this Read More
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More
Focus on the three Rs- results, reputation, referrals
Why Traditional Branding Is Useless for Service Providers A few months ago I first stumbled upon this article written by Carol Roth of Entrepreneur, and it immediately hit home for me as a start up organization. In fact of all the articles I’ve read since embarking on the journey of business ownership it has resonated Read More