Rating your brand at the beginning of the year or over a period of time can be a very efficient way of taking note of not only where you stand, but where you stand in relation to your competitors. Below are some questions you should ask based on the top ten traits of the world’s strongest Read More
Tag: Brand equity
10 attributes of the World’s Strongest Brands
Managing and building brand equity has become a priority for companies of all sizes in all markets. According to Keller, Brand equity can help marketers focus, giving them a way to interpret their past marketing performance and design their future marketing programmes. Everything the company does can help enhance or detract from brand equity. Marketers Read More