As a startup Brownie Communication Concepts faces several challenges, mainly relating to cutting through the smog of already well established competitors. While we find it useful to keep track of our competition’s moves, it is far more vital to stay obsessed with our own performance. In doing so we have made basic, easy to understand promises and Read More
Author: brownie
PR’s evolution: 5 modern day tactics
As we look forward to 2015 it would be quite useful to pause and reflect on Public Relations as it was, and it’s evolution today. Some of the basic tenets of PR will of course always apply, and in that regard press conferences, media tours and press releases are expected to be used by Read More
Why we’re building our email database
If you have to choose between adding a subscriber to your email list or gaining a new Facebook fan, go for email every time As a small business, having been officially established a few months shy of a year, our focus has been clear: Build our clientele, network and make our presence known via this Read More
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More
Focus on the three Rs- results, reputation, referrals
Why Traditional Branding Is Useless for Service Providers A few months ago I first stumbled upon this article written by Carol Roth of Entrepreneur, and it immediately hit home for me as a start up organization. In fact of all the articles I’ve read since embarking on the journey of business ownership it has resonated Read More