7 Expectations of the PR Practitioner: A Candid Perspective from a Leader/Client

On September 27th, 2016, Sharon Christopher, former Deputy CEO of First Citizens Bank and now Leadership and Development Consultant, presented to an eager group of young PR Practitioners at the Public Relations Association of Trinidad and Tobago’s (PRATT) monthly meeting. Ms. Christopher’s wealth of experience and insight from over two decades as an executive in the corporate world, has Read More

5 PR angles that immediately pique journalists’ interest

Do you ever get questioned about the type of stories that make it to certain publications? We get that question a lot. It’s certainly a fact that specific PR angles or news stories are more favourable to reporters, editors and producers, and lead to them putting your story out there. It all starts by piquing their Read More