The Public Relations Association of Trinidad and Tobago (PRATT) held its fourth monthly PRATT Chats event on April 12th, 2018, which focused on “Facing the challenge of Earned Media in Modern PR.” The event was marketed as an opportunity to discuss challenges communicators faced in the changing media landscape where they must leverage relationships with Read More
Tag: editors
6 hard truths about Media Relations and Media Coverage
The media landscape has changed let’s face it, and for the PR practitioner who’s job depends on good relations with the media, there are some hard truths that they must face in order to consistently secure coverage, gain favour in the newsroom, and promote their own news. On Thursday 29th June, 2017, Mrs. Shelly Dass- Read More
5 PR angles that immediately pique journalists’ interest
Do you ever get questioned about the type of stories that make it to certain publications? We get that question a lot. It’s certainly a fact that specific PR angles or news stories are more favourable to reporters, editors and producers, and lead to them putting your story out there. It all starts by piquing their Read More