There are five key points to consider when defining and maintaining a successful brand. Consider these when building your brand image: Vision, Culture, Innovation, Action and Value!
Tag: brand
Nailing the Public Relations Planning Process
Do you have a targeted and strategic PR plan in place? One with clear, measurable goals and objectives? Goals and objectives which directly effect business goals? A PR plan which provides a clear road map of where you are, where you need to go, and responsibilities of all parties involved to get there? Can you Read More
Infographic: 5 Dimensions of Brand Associations
Brands are strong when their very name connotes positive attributes, sound benefits, the company’s values, personality & users in the buyer’s mind.
Infographic: 8 ways to position your Brand
Businesses, especially startups need to create a unique positioning to customers, and a reason to buy/experience them for the first time.
5 Tools for Better Online Brand Management
Whether you are a worldwide business with millions of customers or just a simple startup that is making its first journey into the world of the internet, how others see and feel about your brand is extremely important. The product, service and experience that your brand and online identity represent will be a huge factor Read More
Carving An Identity: Tips on Branding Your Small Business
Branding is just as important for small businesses as it is for big names. Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not Read More