When it comes to marketing promotions, timing is everything. Here are some ways the timing of your promotions can boost sales. 1. Seasonal promotions: Some promotions work best when timed to the seasons, such as furniture sales for new brides in June, or back-to-school supplies at the end of summer. 2. Holiday promotions: These days, it’s basically an American Read More
Tag: Advertising
Infographic: Advertising vs. Brand Building
Where should you focus your efforts as a small business-Advertising or Brand Building? This helpful infographic will assist you in your decision.
How to Determine your Company’s Marketing Budget
As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More
6 steps to LinkedIn Advertising
LinkedIn Advertising Ad types There are three main types of LinkedIn Ads. Premium Display Ads allow you to share content with a targeted audience through display ads Email Marketing via Sponsored InMail deliver sponsored content directly to LinkedIn user inboxes Direct Sponsored Updates-Your updates will appear in the LinkedIn timelines of your target audience Read More
A beginner’s guide to Twitter Advertising
Not yet on Twitter, or wondering how Twitter advertising can help your small business? Then consider these facts: by June last year, nearly 80% of US marketers were using promoted Tweets, and Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. Advertising on this platform just got easier with this Read More