“We’re going to be green.” “We’re going to be the company that cares.” “We’re going to be luxury,” are just some of the brand identities startups come up with to differentiate themselves from the hundreds of new businesses that pop up each year. At Brownie Communication Concepts “we tailor our services to the needs of Read More
Category: Public Relations and Comms
Search, Social, and Content: 3 Key Considerations for Marketing your Website
As Entrepreneurs, it is sometimes challenging trying to figure out your marketing plan when you’re about to launch your product or service. So, where should you begin? Three of the most important channels to consider if you want to drive traffic to your product’s website and increase sales, are Search, Social and Content. It’s not Read More
Get going on Google+
Google+ It’s been around for a while, but most people (we’ll admit this includes us) are still a little unsure about how to use this platform effectively. So we’ve decided to dig some more into everything that can be done to market or grow businesses on this platform. The profile you create on Google + Read More
4 Great Video Production Tools
Video-viewing has surged recently on social media and other content marketing channels and has become the go-to visual content for a vast majority of businesses. As Entrepreneurs it would be great to have video editing tools at our finger tips, tools that would prevent us from incurring additional costs from outsourcing video productions. These four video production Read More
5 Brand Marketing Tools on our Watch List
At Brownie Communication Concepts, we’re always excited to learn of new marketing tools that are designed to help build stronger strategies and enhance your brand’s goals and objectives. As a start-up it is even more useful to keep abreast of the latest developments in our field, and learn as much as we can of how it works Read More
How to get Employees Engaged in Corporate Social Media
A terrible reality for many social media managers is that it is sometimes challenging to get other employees in the company involved on social. You can spend all day Tweeting and Instagramming, but if the rest of your coworkers aren’t pitching in you will still be missing out on major opportunities for social media success. Read More
The 6 Principles Star Brands have in common
As Entrepreneurs, we all aspire to form a business that would one day reflect the star qualities and magnitude of Global heavyweights like Nike, Apple and Coca-Cola. We must first start by recognizing that star brands don’t become stars overnight. At Brownie Communication Concepts we’re continuously inspired by these brands and the many smart and assertive choices Read More
6 Tips on Preparing your Social Media Campaign Report
Your social media campaign ran successfully for three months and now it’s over…time to highlight your wins! You and your team should be proud of the time and effort taken to achieve this success, and one step in ensuring your receive the kudos you deserve is with a well written social media campaign report. A good first Read More
5 Simple Steps to Market your Event with Social Media
To prepare for a highly successful, engaging event, your social media team should follow these 5 things: 1. Gauge conversations taking place leading up to the event In preparation for an event, it’s useful for your social media team to monitor conversations, industry keywords, hashtags, and key influencers through Hootsuite by setting up relevant search streams and Read More
6 Resources for Developing & Maintaining Contracts
When you’re new to business like we are, it can be hard finding the funds to hire a lawyer to write a contract. Just last week we found ourselves having to create a contract for a potential client and had to draw upon our resources quickly. We turned to RocketLawyer.com, having reviewed them in our Read More