A terrible reality for many social media managers is that it is sometimes challenging to get other employees in the company involved on social. You can spend all day Tweeting and Instagramming, but if the rest of your coworkers aren’t pitching in you will still be missing out on major opportunities for social media success. Read More
Author: brownie
The 6 Principles Star Brands have in common
As Entrepreneurs, we all aspire to form a business that would one day reflect the star qualities and magnitude of Global heavyweights like Nike, Apple and Coca-Cola. We must first start by recognizing that star brands don’t become stars overnight. At Brownie Communication Concepts we’re continuously inspired by these brands and the many smart and assertive choices Read More
6 Tips on Preparing your Social Media Campaign Report
Your social media campaign ran successfully for three months and now it’s over…time to highlight your wins! You and your team should be proud of the time and effort taken to achieve this success, and one step in ensuring your receive the kudos you deserve is with a well written social media campaign report. A good first Read More
5 Simple Steps to Market your Event with Social Media
To prepare for a highly successful, engaging event, your social media team should follow these 5 things: 1. Gauge conversations taking place leading up to the event In preparation for an event, it’s useful for your social media team to monitor conversations, industry keywords, hashtags, and key influencers through Hootsuite by setting up relevant search streams and Read More
6 Resources for Developing & Maintaining Contracts
When you’re new to business like we are, it can be hard finding the funds to hire a lawyer to write a contract. Just last week we found ourselves having to create a contract for a potential client and had to draw upon our resources quickly. We turned to RocketLawyer.com, having reviewed them in our Read More
Upskill with no Bill with these Free Online Courses
Ever wanted to do courses at Ivy League Universities like Harvard, M.I.T and Yale? Now you can without breaking the bank! We’ve found a great list of Free Online Courses on a range of topics that are sure to assist entrepreneurs and other creative people. Learning should be a lifelong commitment and here’s a list Read More
How to use social media to generate leads
You don’t have to use social media to generate leads for business, but why wouldn’t you? Your current and potential customers very likely are using social media and you should be paying attention to what they’re interested in and posting about. The fact that Tweets and Facebook posts are indexed by search engines like Google means that Read More
6 Work-Related Trends that will Die in 5 years
On Monday 23rd March, 2015, across the twin-island nation of Trinidad and Tobago, thousands of commuters were stranded in their cars and on the roadsides due to an unannounced day of policing which involved roadblocks and individual examination of vehicles. With many frustrated employees doing their best to get to work and begin their duties Read More
How to Determine your Company’s Marketing Budget
As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More
Consider this Cost Reducing Strategy: Outsourcing
According to a recent study from insurance and human resources company Tag Employer Services, the No. 1 obstacle restricting business growth at midsize companies in the United States, is “creating greater efficiency.” One great way for startups to reduce the costs of their operations, and focus on efficiency, is to develop a strategy to convert as many Read More