Given our fast-paced lives and increasing demands on our attention, if you communicate a message, you must do it fast. Infographics are effective for this. As the Web has become our most-used communication device, infographics have exploded. Check your Pinterest and Instagram feeds; you’ll see dozens of infographics on a many topics. They are the modern way to impart information.
Even if you’re not a graphic designer, you can quickly and easily create attractive marketing infographics for your website and social media feeds. Here’s how even non-designers can create highly successful infographics.
Step 1: How to create an infographic?
Once you’re on board with the usefulness of this medium, your next question may be, “How do I get infographics for my website and social media?” You may not have the creative chops to build these visual beauties, or you may not know how to use sophisticated graphics software such as Adobe Illustrator. The solution is easy. Build your own using Web apps that enable step-by-step creation of fabulous, attention-getting infographics.
All infographic-builder sites have free and paid options, so you can try out the free templates, see if you like the software and graduate to paid plans as your needs become more sophisticated. Paid plans offer more template options, a larger graphic library or extra upload storage. Some infographic-building services automatically add a watermark of their brand that you can remove only if you subscribe to their paid plans. Most services offer monthly- and annual-payment plans.
A snapshot of some web-based infographic-building services:
This tool offers dozens of templates to get you started, as well as access to a library of symbols, shapes and arrows that you can use in your graphic. Easel.ly offers terrific sharing tools as well. The “pro” plan is USD$3 a month and supplies many more images, fonts and templates, the ability to upload your own fonts and files, and help from an Easel.ly designer.
This program offers many templates for different styles of infographics, including statistical, informational process, timeline, geographic, charts and surveys and many more. The paid plan is USD$19 a month or USD$190 a year for access to “premium” templates and graphics.
Even with the free version of Piktochart, you get access to more than 4,000 beautifully designed icons and images, and to all editor functions. You can easily import data from a Microsoft Excel file, a Google spreadsheet or from your Survey Monkey account. Plans priced at USD $15 or USD$29 per month offer more uploads and other features.
This one offers several layout templates, and lots of beautiful art elements. Canva also offers the ability to design fliers, cards, presentations, posters, Pinterest posts, business cards and more. The “Canva for Work” option is USD$12.95 a month or USD$119.40 a year and allows teams to share company media.
Step 2: What to include
After you’ve selected an online tool to create your masterpiece, choose an infographic topic that makes sense for your business or brand.
Research your topic. Gather your data and document your sources—you’ll want to include them in your infographic. What are you trying to communicate? If you want to show numbers, have those numbers at hand. If you show a process, write the steps of the process in short, easy-to-digest nuggets.
Create a Word file or a Google Doc and type in your nuggets.
Each of the infographic-building services has its own mode of operation, but in general you’ll:
- Select a template (although some let you skip the template and just build using their library of backgrounds and images).
- Replace the “dummy” template text with your own text.
- Add your own text boxes as necessary.
- Replace dummy images with free images from their library, or upload your own.
- Change colours and typefaces to match your needs.
- Save your infographic to your computer as any commonly used file type.
As you build your infographic, keep in mind these guidelines for success:
- Write a powerful headline that speaks to your target audience
- Choose a harmonious colour palette and stick to it. If you’ve established a palette for your brand, you might want to draw on it.
- Tall, vertical infographics get the most attention, and they fit best on social media, too.
- Limit yourself to one or two fonts; if you go crazy with a hundred typefaces, readers will skip your infographic.
- Keep your infographic simple and focused on your topic. Don’t forget a call to action. What do you want to happen after readers have enjoyed your infographic? Do you want them to visit your website? Do you want them to donate money? Do you want them to vote? Tell them what their next step should be.
Step 3: Share your infographic
When the infographic is complete, share it. Post it on your website and on your social media channels. Keep in mind style guidelines and network preferences for each social media channel.
Vertical infographics: Share long, vertical infographics on Pinterest. They perform best at 600 pixels wide and 1200 or more pixels long. Horizontal infographics: Share these on Facebook (1200 x 627 pixels), LinkedIn (646 x 220 pixels ) and Twitter (1024 x 512 pixels).
Square Infographics: Share these on Instagram. Images around 510 x 510 pixels perform best. It’s really easy for non-designers to create their own attractive, effective infographics. You don’t have to be an experienced graphic designer! Sign up for one of the free online tools I detailed above, or use PowerPoint, and start creating today.
A version of this article first appeared on Ragan Communications