6 steps to LinkedIn Advertising

LinkedIn Advertising   Ad types  There are three main types of LinkedIn Ads. Premium Display Ads allow you to share content with a targeted audience through display ads  Email Marketing via Sponsored InMail deliver sponsored content directly to LinkedIn user inboxes Direct Sponsored Updates-Your updates will appear in the LinkedIn timelines of your target audience Read More

A beginner’s guide to Twitter Advertising

Not yet on Twitter, or wondering how Twitter advertising can help your small business? Then consider these facts:  by June last year, nearly 80% of US marketers were using promoted Tweets, and Promoted Tweets have shown average engagement rates of 1-3 percent—much higher than traditional banner ads. Advertising on this platform just got easier with this Read More

A beginner’s guide to Facebook Advertising

Social media advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and marketing departments are increasing their social ad spend across the board in response. For startups it is key to take advantage of Facebook, Twitter and other social networks which are filled with hundreds of millions of consumers. Read More

The 6 PR tips we employed as a startup

As a startup Brownie Communication Concepts faces several challenges, mainly relating to cutting through the smog of already well established competitors. While we find it useful to keep track of our competition’s moves, it is far more vital to stay obsessed with our own performance. In doing so we have made basic, easy to understand promises and Read More