As Entrepreneurs, we all aspire to form a business that would one day reflect the star qualities and magnitude of Global heavyweights like Nike, Apple and Coca-Cola. We must first start by recognizing that star brands don’t become stars overnight. At Brownie Communication Concepts we’re continuously inspired by these brands and the many smart and assertive choices Read More
Tag: branding
How to Determine your Company’s Marketing Budget
As a start-up, or even a fully established company, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budgeting. Here are a few tips for navigating that elusive marketing budget: Marketing math The first question one often asks a Read More
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More