Branding is just as important for small businesses as it is for big names. Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not Read More
Tag: brand identity
The 6 Principles Star Brands have in common
As Entrepreneurs, we all aspire to form a business that would one day reflect the star qualities and magnitude of Global heavyweights like Nike, Apple and Coca-Cola. We must first start by recognizing that star brands don’t become stars overnight. At Brownie Communication Concepts we’re continuously inspired by these brands and the many smart and assertive choices Read More
10 attributes of the World’s Strongest Brands
Managing and building brand equity has become a priority for companies of all sizes in all markets. According to Keller, Brand equity can help marketers focus, giving them a way to interpret their past marketing performance and design their future marketing programmes. Everything the company does can help enhance or detract from brand equity. Marketers Read More
The 6 PR tips we employed as a startup
As a startup Brownie Communication Concepts faces several challenges, mainly relating to cutting through the smog of already well established competitors. While we find it useful to keep track of our competition’s moves, it is far more vital to stay obsessed with our own performance. In doing so we have made basic, easy to understand promises and Read More
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More