Whether you are a worldwide business with millions of customers or just a simple startup that is making its first journey into the world of the internet, how others see and feel about your brand is extremely important. The product, service and experience that your brand and online identity represent will be a huge factor Read More
Tag: startup
5 steps to branding success
“We’re going to be green.” “We’re going to be the company that cares.” “We’re going to be luxury,” are just some of the brand identities startups come up with to differentiate themselves from the hundreds of new businesses that pop up each year. At Brownie Communication Concepts “we tailor our services to the needs of Read More
The 6 PR tips we employed as a startup
As a startup Brownie Communication Concepts faces several challenges, mainly relating to cutting through the smog of already well established competitors. While we find it useful to keep track of our competition’s moves, it is far more vital to stay obsessed with our own performance. In doing so we have made basic, easy to understand promises and Read More