Whether you are a worldwide business with millions of customers or just a simple startup that is making its first journey into the world of the internet, how others see and feel about your brand is extremely important. The product, service and experience that your brand and online identity represent will be a huge factor Read More
Tag: logo
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More