To prepare for a highly successful, engaging event, your social media team should follow these 5 things: 1. Gauge conversations taking place leading up to the event In preparation for an event, it’s useful for your social media team to monitor conversations, industry keywords, hashtags, and key influencers through Hootsuite by setting up relevant search streams and Read More
Tag: HootSuite
How to use social media to generate leads
You don’t have to use social media to generate leads for business, but why wouldn’t you? Your current and potential customers very likely are using social media and you should be paying attention to what they’re interested in and posting about. The fact that Tweets and Facebook posts are indexed by search engines like Google means that Read More