Brands are strong when their very name connotes positive attributes, sound benefits, the company’s values, personality & users in the buyer’s mind.
Tag: brand personality
Creating the visual package
In the article for Entrepreneur Magazine titled “Why Traditional Branding is useless for Service Providers”, Carol Roth notes that creating one’s logo, colour schemes, web layouts etc. should be viewed as collateral for established businesses. She notes that particularly in the services realm, people are doing business with providers they know, like and trust, and Read More