Your social media campaign ran successfully for three months and now it’s over…time to highlight your wins! You and your team should be proud of the time and effort taken to achieve this success, and one step in ensuring your receive the kudos you deserve is with a well written social media campaign report. A good first step would be to remind yourself of the campaign’s audience, objectives/KPI’s and the story!
Who’s ultimately going to read and review the report, how has the campaign met the objectives set out at the start (e.g. new sign ups), and sharing the lessons which were learnt and insights gained from the campaign, should influence the content of the report.
Simply put: understand who you’re speaking to, what you’re trying to accomplish, and whether it adds up to a cohesive, insightful narrative. Here are six tips to guide your reporting.
You need to capture all the time and effort that went into your latest social media campaign, and, more importantly, properly highlight everything your campaign has accomplished.
- Important stuff up front! Like a blog post, readers will drop off as they lose interest. Outline what your presentation will cover at the start, opening with an executive summary, and then a quick snapshot of the campaign’s performance.
- Not everyone will know the details of your campaign. Use the intro of your presentation to quickly review the objective, strategy, tactics and success metrics used for your campaign.
- Break up your report into clear sections. Slideshow presentations allow you to control how much information you present and help guide your story.
- A lot of social media metrics are relative. Make sure you compare your results to that of earlier campaigns or competitor campaigns to provide reference.
- Make it easy for your boss and team. Summarize your key learnings either at the start or end of your presentation. Alternatively you could provide learnings after each section.
- Too much information will overload your reader and water down your points. If people want additional information they will ask you for it or you can always attach an appendix.
The report is a great way to capture all that was learnt, especially when’s it’s time to roll out the next big campaign.
Happy Reporting.
Brownie Communication Concept
Great read! Thank you